Russell’s is a local favorite and esteemed by many as the “best steak in town.” In the heart of upscale Vail, Colorado, Russell’s caters to an increasingly sophisticated and knowledgeable clientele. The food was to die for, but this message was often obscured by the state of the restaurant’s website. Russell’s brought Backbone in to redesign their website and develop a strategy for addressing the needs of customers searching for the site on their phones.
The steaks are, as many have stated, as good as it gets. Cracky crisp crust, meltingly tender inside, divine beefy flavor. –Yelp
The new website has a responsive, mobile-friendly design that adjusts depending on whether its viewed with a laptop, tablet or smartphone. Customers can make a reservation on OpenTable, and appetizing images have been added to create anticipation and sell the experience of dining at Russell’s. Working with the Russell’s manager and owner was a truly enjoyable experience, and, as always, we’re just a phone call away if they ever have questions or issues.